Behind every great athlete is a support system, and there’s no better support system than a mom cheering on their child. Whether it be basketball or rugby, wrestling or gymnastics, Crowned Athlete specializes in helping mom’s cheer on in style.

The goal was to create a brand that communicates its sense developing ‘stylish support-wear’. We based the logo on the rally flags of fans, and donned it with a drawn crown that gives it it’s hand-crafted feel. We wanted to blend serious competition with mom-made tenderness to create a tone that feels both energetic and soft.